Rockstar Energy Drink and Interscope Records joined forces to spotlight the hottest rising stars and local up-and-coming artists at Rockstar Energy Drink Spotlight Studios. The event featured a state-of-the-art mobile recording studio, local artist performances, as well as immersive art and gaming experiences on the shores of Venice Beach.

Recognizing the challenges that LA’s street food vendor community face, we partnered with LA Taco and Revolution Carts to hook up five vendors with street legal tamale carts, custom designed by LA artists. We then celebrated the community in an immersive event, inspired by the mercados of East LA.

Rockstar Energy embodies LA’s hustle like no other drink, so we honored LA’s most-dedicated drivers that hustle from the freeways to the backstreets. The Hustler Station activation provided free gas to everyone who pulled up – giving them a free boost to hustle on.