During the week of the Big Game, we brought Rockstar Energy Drink Spotlight Studios to the shores of Venice Beach. The state-of-the-art mobile recording studio served as a place where artists could record new music in an energetic space. There was no need to search for studio space for the aspiring musicians in the city!
Outside of our mobile studio, we curated and hosted a multi-faceted cultural event that showcased the hustle of Los Angeles. Live performances from buzzing LA-based, genre-bending artists Jenevieve, Kyle Dion, and Eric Zayne and a multi-hour DJ set by Orange Calderon kept the crowd pumped.
The event also featured different activations, giving attendees a taste of Los Angeles: local food trucks, interactive shirt design station, caricature artists, photo wall with the recent work of famed LA photographer Estevan Oriol, product sampling to drive the energy of the day-long event, and lastly, a music-led multi-sensory experience to introduce the newest Rockstar Energy innovation product, Rockstar Unplugged.