Brand Protection Policy

Introduction

Last Updated: October 2026

Rockstar Energy LLC is committed to protecting its brand, products, and customers. We maintain a robust portfolio of trademarks, copyrights, and other intellectual property rights in the United States and Canada, all of which are protected under applicable law. 

Any attempt to reproduce, imitate, distribute, or digitally misuse ROCKSTAR Energy Drinks intellectual property—including logos, trade dress, product packaging, website content, product images, videos, and marketing materials, is strictly prohibited and will be enforced.

We take enforcement seriously and actively monitor the marketplace for:

  • Counterfeit products
  • Unauthorized and illegal sales (including diverted inventory)
  • Resale of expired or tampered ROCKSTAR Energy Drinks products
  • Lookalike and "passing off" products misrepresenting themselves as ROCKSTAR Energy Drinks
  • Misuse or unauthorized infringing use of ROCKSTAR Energy Drinks brands and digital content
  • Misleading or inaccurate product listings, descriptions, or claims online
  • Fraud, phishing, or scams impersonating ROCKSTAR Energy Drinks employees, affiliates, websites, or communications.

Our goal is to ensure the integrity, safety, and reputation of ROCKSTAR Energy Drinks branded products, while protecting consumers from misleading, unsafe, or illegal goods.

Why Brand Protection Matters

When you buy counterfeit or unauthorized ROCKSTAR Energy Drinks products:


❌ You may not get the quality, safety, and freshness ROCKSTAR Energy Drinks is known for.

❌ You may be consuming expired or tampered goods that pose serious health risks.

❌ You may be supporting illegal activity, including criminal networks and unethical manufacturing.

❌ You may be contributing to unfair competition that harms legitimate businesses and economies.

❌ You risk seizure of the products by customs and loss of your purchase.

Help Us Fight Fakes

ROCKSTAR Energy Drinks works closely with investigators, marketplaces, law enforcement, and partners around the world to detect and remove infringing products.

Please report the following issues to brandprotection@celsius.com:

  • Counterfeit ROCKSTAR Energy Drinks products
  • Expired or tampered ROCKSTAR Energy Drinks products
  • Misleading product listings pretending to be ROCKSTAR Energy Drinks
  • Fraud or scams pretending to be a ROCKSTAR Energy Drinks employee or agent
  • Infringement of ROCKSTAR Energy Drinks photographs, videos, or marketing materials.

To help us take swift action, include:

  • A link to the product or listing (if online)
  • Photos of the item and packaging
  • Seller name and/or location (if in-store or at a market)
  • Any receipts, seller/product ID numbers, or order confirmations (if available).

All reports are reviewed by our Brand Protection Team. Your information helps us stop the spread of counterfeit and unauthorized products and protect the ROCKSTAR Energy Drinks community. If you're unsure about the authenticity of a ROCKSTAR Energy Drinks product or seller, don't hesitate to contact us at brandprotection@celsius.com.

We Appreciate Your Support, which helps protect ROCKSTAR Energy Drinks and the public from counterfeits and abuse.

Fraud or scams pretending to be an ROCKSTAR Energy Drinks employee or agent

Fraudsters may impersonate well-known companies and brands like ROCKSTAR Energy Drinks in an attempt to obtain money, financial information, or personal information. These scams can take many forms and may occur through email, text message, telephone, social media, mail, online advertisements, or other communications.

Scammers may use the ROCKSTAR Energy Drinks name, trademarks, logos, employee names, or other information that appears legitimate. The unauthorized use of ROCKSTAR Energy Drinks branding or the name of a ROCKSTAR Energy Drinks employee does not mean that a communication is from or authorized by ROCKSTAR Energy Drinks.

Be Alert for Potential Scams

 

Use caution if you receive an unexpected communication claiming to be from ROCKSTAR Energy Drinks, particularly if the sender:

  • Offers employment, compensation, promotional opportunities, or other payments without a customary application or verification process;
  • Sends you a check and asks you to deposit it, keep a portion, or send some of the funds to another person or business;
  • Asks you to purchase equipment, gift cards, advertising materials, vehicle graphics, or other goods or services using funds provided to you;
  • Requests payment by wire transfer, gift card, cryptocurrency, peer-to-peer payment service, or another difficult-to-reverse method;
  • Requests bank account information, Social Security numbers, passwords, authentication codes, or other sensitive information;
  • Pressures you to act immediately or discourages you from independently verifying the communication; or
  • Communicates from an email address, website, social media account, telephone number, or other contact method that cannot be independently verified as associated with ROCKSTAR Energy Drinks.

Employment and Recruiting

ROCKSTAR Energy Drinks does not make employment offers through processes that require candidates to deposit checks, transfer money, purchase equipment with funds provided by ROCKSTAR Energy Drinks, or send any portion of a payment to a third party.

Be cautious of anyone claiming to recruit on behalf of ROCKSTAR Energy Drinks who asks you to provide sensitive financial information or make a payment as a condition of receiving an employment opportunity.

If you are contacted about a potential job with ROCKSTAR Energy Drinks, independently verify the opportunity through ROCKSTAR Energy Drinks' official website and recruiting channels rather than using links or contact information provided in an unsolicited communication.

Protect Yourself

If you receive a suspicious communication claiming to involve ROCKSTAR Energy Drinks

  • Do not send money or provide sensitive personal or financial information.
  • Do not deposit or cash an unexpected check or send any portion of the funds to another person or business.
  • Do not click unfamiliar links or download unexpected attachments.
  • Reach out to brandprotection@celsius.com to confirm the validity of the offer.
  • If you believe you have been the target of fraud, consider reporting the matter to the Federal Trade Commission at ReportFraud.ftc.gov and, where appropriate, to your financial institution or local law enforcement.

If you have already provided personal or financial information to someone you believe may be impersonating ROCKSTAR Energy Drinks, contact your financial institution promptly and visit IdentityTheft.gov for additional information regarding steps you can take.

ROCKSTAR Energy Drinks takes the unauthorized use of its name, brands, and trademarks seriously. Consumers should always independently verify unexpected communications before providing information, sending money, or taking other requested action.

ROCKSTAR, RR & Star Logo (Stylized) and associated trademarks are owned by Rockstar Energy LLC.